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#2 Why is the WWE Champion losing non-title matches?
WWE showcases their top champions in non-title matches, matches where the champions lose again and again.
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Same is the case with Daniel Bryan, who is losing matches in which he is not defending his WWE Championship. He got pinned tonight on SmackDown live by the returning Kevin Owens and has been doing jobs to Kofi Kingston for the past few weeks.
I understand that a shocking victory over the WWE Champion is a big deal, but having a champion lose so often that it becomes conventional, is immensely futile.
When it comes to a babyface, the established champions, for example, John Cena and Randy Orton lose sporadically, and when they do, it happens via a distraction or outside interference.
Why the case is different when it comes to heel champions? I just don't get the benefit of booking them as cowardly champions. Aren't the gold belts around their waists designated to certify dominance?
