#1. Cash-in on Roman Reigns: It would immortalize Big E as a WWE megastar
While Big E could become a star if he cashes in on Bobby Lashley, RAW needs him more than he needs the red brand. The New Day member would be just fine on SmackDown. He spent months in a holding pattern with Apollo Crews, but the Money in the Bank victory will set him onto bigger and better feuds.
Big E has mentioned that he would rather cash in his contract on Roman Reigns, due to him being at the top of the industry. It does make sense in terms of making a statement and establishing his legacy.
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If he is the one to finally end The Tribal Chief's long Universal Title reign, Big E would forever be immortalized. It is an honor waiting for the right man. Perhaps that right man is holding the Money in the Bank contract.
As the honorable babyface he is, Big E could announce his cash-in on Reigns. This would help create a groundswell of support for the two-time Intercontinental Champion.
In this day and age, if Big E wins the WWE Championship, he becomes a star. But if he wins the Universal Championship, he becomes a megastar.