3 reasons why Monday Night RAW moving to 2 hours is best for business

On the September 9 edition of Monday Night RAW, commentator Joe Tessitore announced that the red brand would returning to two-hour format. This change will be effective from October 7 until the end of the year as WWE's flagship show is set to move from USA Network to Netflix in January 2025.

While RAW going back to a two-hour format could be a decision from USA Network as they prepare to part ways with the red brand after nearly 20 years, overall, this decision might impact WWE positively. There is a chance that two-hour-long episodes of the Monday Night show are what the company needs to further elevate its business.

In this article, we will look at three reasons why Monday Night RAW going back to two hours is best for business:

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#3. Monday Night RAW, being a three-hour program, is not enjoyed by everyone

When RAW initially became a three-hour program in 2012, many fans expressed their excitement. However, as soon as episodes kept passing by, the excitement turned into complaining for some and frustration for many as they felt the three-hour episodes were too long.

Over the last few months, several people voiced their opinions about the same on social media and hoped WWE would consider making the red brand a two-hour show. Now that the promotion has decided to go a route desired by many, they might find even more success.

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#2. Better wrestling content

Since Monday Night RAW will become a two-hour show from October 7, Triple H and his team will be able to provide better wrestling content. When shows are three hours long, there are times when segments or matches that might not be necessary are added.

When this happens, it's not the best experience for fans as they simply don't pay attention or stop watching. However, with the Monday Night Show eliminating the third hour, Triple H will be able to book his best matches and segments without needing to schedule matches or segments for the sake of it.

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#1. The third hour of RAW usually draws the lowest viewership

If one thinks of it, the third hour of Monday Night RAW contains a mix of matches, segments, and the main event. Despite that, on several occasions, it has been proven that the third hour of the red brand draws the lowest viewership compared to the first two hours.

This recently happened on the September 16 edition of RAW. While the first two hours witnessed 1.618 million and 1.541 million each, the third hour witnessed a further drop to 1.367 million. This stat is indeed concerning for the Stamford-based promotion.

However, with the third hour now being eliminated, it seems WWE might have found the solution. While it's not confirmed whether the brand will stay with the shorter format once they move to Netflix, if it works, then the company must surely consider making RAW a two-hour show permanently.