3. Not as high-profile as ROH, but a more consistent product

Over the last few years, Impact Wrestling has been undergoing a pretty amazing rebuilding period. It's not always great and they have had plenty of missteps (which can be said of every company), but generally speaking, they have been consistently putting together one of the better pro wrestling shows available (if you can find it). Ring of Honor still puts on some of the best wrestling in America, but they have made a number of decisions that many people consider questionable. Be it the champions they crown, the wrestlers in the spotlight or the sometimes odd and inconsistent storytelling, ROH can be a bit difficult to follow.
Impact may be smaller, but their fans are always loud and excited anywhere they go, which isn't often the case at your run-of-the-mill Ring of Honor show. The fans are louder (and buy more tickets) when New Japan is involved, but it sometimes feels that the relationship is not as beneficial to New Japan as it used to be. New Japan has been able to sell out shows in three of ROH's biggest markets with zero help from ROH -- markets that ROH has been having trouble selling tickets to on their own.
Ring of Honor has a ton of positives and some amazing pro wrestlers, but Impact is a company on the rise, and a relationship with New Japan is far, far fresher than what NJPW has with ROH. Sometimes change is good.
Becky Lynch has been challenged HERE.