#2 Loading the card with lots of star power
The Royal Rumble pay-per-view is the second or third biggest event of the year, mainly because of the titular 30-man match and the fact that it kicks off the road to WrestleMania. It has become even bigger with the inclusion of the Women's Royal Rumble Match.
Alongside the two mega bouts, WWE has booked a couple of mammoth world title matches. Brock Lesnar will defend his Universal Championship against Braun Strowman, while we now know that AJ Styles will challenge Daniel Bryan for the WWE Championship once again.
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This move will surely make Royal Rumble much bigger than it already is. While the majority of the hype going to the men's and women's Rumble matches, the two world title matches are also riddled with intrigue.
Anything can happen in both these matches, making the event more blockbuster and less predictable than it already is. Nobody would necessarily believe that Mustafa Ali holds a chance of beating Bryan for the WWE Championship. After all, it is all taking place at Chase Field, a baseball stadium.