#1 It is a new addition in WWE
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The split personality of Bray Wyatt is a fresh addition. Currently, the company does not have many characters with dual personalities. Finn Balor brought out his alter ego at the Grandest Stage of Them All, but he doesn't use the Demon Balor character frequently.
WWE had characters like Stardust, Goldust, and Boogeyman but they never took off and became standout performers. Moreover, the product is PG now, and we do not get the opportunity to see many intimidating and psychotic characters, but Bray Wyatt's dark side could fulfil the criteria.
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Bray Wyatt's new gimmick has already garnered the attention of a large number of fans, and the revelation of the alter ego could do wonders. Wyatt might bring out his good side against his opponents, but he might unveil the alter ego to get the upper hand in a feud.
Bray Wyatt already proved his mettle in the past as we saw in his previous gimmick. His Eater of the World gimmick was terrifying. The former WWE Champion's new gimmick is extremely impressive, and he is expected to continue the remarkable run.