#4 Why Vince McMahon will not let him win the title: Fan backlash could hurt WWE in return
When Lesnar won the Universal Championship, the majority of the fans were unhappy. They wanted to see a full-time champion in WWE but since Lesnar was the Champion at that time, he rarely defended his title, which didn’t leave fans happy.
When he lost the title to Roman Reigns, fans had mixed reactions. Reigns wasn't over with the crowd at that time but coincidentally, fans were happy they finally got a full-time competitor who would defend the title every now and then.
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But when The Big Dog was diagnosed with leukemia, WWE handed the title back to Lesnar and he held it until Seth Rollins defeated him. Everything was going great until Lesnar regained the title by cashing in the Money in the Bank contract but since The Beastslayer has the belt again, things are normal in WWE.
The timeline we shared above tells us how upset the fans were whenever Lesnar wore the Championship around his waist. Since SmackDown is jumping ship to FOX (from the USA Network), we should expect WWE to do things our way instead of theirs. And because the fans want regular title defenses to happen, Lesnar may not get his hands on the title again.