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#1 Long term storyline payoff
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So, like I said at the top of this very article, I do believe that Carmella will win the WWE 24/7 Championship someday down the line. But for a storyline to play out in the manner that WWE wants it to, it needs to be given the time to breathe.
Look at Bray Wyatt and how the Firefly Fun House vignettes led to his character debuting on our TV screens and being as over as it is right now. Look at how the Kevin Owens and Chris Jericho storyline played out with them being best friends, making their split entirely memorable.
It's early days for Carmella and R-Truth. So if Carmella were to pin R-Truth straightaway it may not have the same kind of emotional investment from fans as one may desire.
And when she does pin Truth, she's certain to become the next despised heel!
