3 reasons why co-branded pay per views are a good idea

The whole Brand rivalry and seeing superstars like Braun Strowman and Alexa Bliss given the platform to shine was making WWE must-see television and for a while this formula worked.

However, in spite of the numerous shakeups, the brand split had a huge negative point which has now crept into the spotlight. That problem being the underwhelming pay per views.

It does not take a genius to notice that pay per views are just the same as any normal SmackDown or RAW, as the match-ups are repeated and there's rarely anything which sets them apart from the weekly shows, other than their duration.

This is for all the pay per views excluding the big 4, which are larger than life and do make it worth the money. But what solution could the WWE come up with which would prevent pay per views from being disappointing?

The answer is making them Co-branded pay per views and here are 3 reasons why co-branded pay per views are what's best for business.

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#1 More valuable

Before anyone buys anything, they take into consideration the value for money and usefulness of the product before they make their decision. The same mentality is to be taken into consideration when talking about pay per views.

If I had to pay extra to go see a pay per view event to see the same stars I could see on a normal weekly episode, then there's little doubt as to which option I would choose.

However, if I get to see stars like Roman Reigns and AJ styles on the same night, or see Ronda Rousey and Charlotte Flair tear it up in one go, that would be worth spending a little extra.

#2 No more fillers

The only place where fillers should exist

Filler segments whose sole purpose is to use up time and have absolutely no long term or short term implications are something we have to endure during the weekly live shows.

When these segments take place on pay per views then the crowd would have to find another reason to be invested in the product once more.

What if this wasn't the case. With Co-branded pay per views, we would have more than enough upper mid-card talent to fill the whole show, making it much more worthwhile for the spectator.

#3 Competition

The fight to come up on top

One major flaw in the idea to have Co-branded pay per views is that there won't be enough spaces for many talents to perform, but then that shouldn't be a bad thing.

The Superstars who do get on the card would make sure they deliver performances which keeps them on the pay per view card, whereas the Superstars who don't make it to the main card would have something to prove and would give their best to try and claw their way into the card.

The sense of competition would make sure that the product improves and that's a win-win situation for the fans, Superstars and the company as a whole.