#2 No more fillers
Filler segments whose sole purpose is to use up time and have absolutely no long term or short term implications are something we have to endure during the weekly live shows.
When these segments take place on pay per views then the crowd would have to find another reason to be invested in the product once more.
What if this wasn't the case. With Co-branded pay per views, we would have more than enough upper mid-card talent to fill the whole show, making it much more worthwhile for the spectator.
Edited by Raunak J