#2 Storylines
John Cena is a wrestler who has creative freedom for his character because of where he has reached as a professional wrestler. The 16-time World Champion hasn't been inside the ring for quite some time now and only makes sporadic appearances. John Cena's Hollywood career is skyrocketing but one can't just keep him away from wrestling.
Here is where the real problem arises. Cena is at a position where he is too experienced to get into a feud with just anybody and his contemporaries are either retired or have left wrestling for good. If he is made to go against Elias in another storyline, certainly it won't help the big return in any way.
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WWE will have to decide on a perfect storyline for John Cena to keep the gimmick alive for the WWE Universe. I can only think of "Broken" Matt Hardy and how it went down in such a short period of time. WWE should think of a match involving Velveteen and John Cena. It will be fun.