#3. Why it won't fail: It's a fresh change

As with AJ Styles, the turn was a fresh change. We mentioned after AJ Styles' recent heel turn that Styles is a natural babyface, but one of the reasons why it was a great idea anyway is that Styles needed the change. Moreover, it looks to benefit Ricochet in the long run.
For him, he had accomplished almost all there was to as a face and it had been two years since his turn anyway. While KO was a face earlier this year, he never really had enough of a run to call it a proper babyface run.
John Cena's father just broke his silence on his heel turn! More details RIGHT HERE
Now that Kevin Owens has turned babyface, it's going to prove to be a good idea because it'll be something fresh. Rather than trashing a crowd, he'll end up trashing heel superstars and can find that edge to be able to get fans behind him. It also presents him with a whole new set of potential opponents.