#1. Why it'll fail: It might be an experiment WWE gives up on soon

So here is the real biggest obstacle when it comes to Kevin Owens' face turn. It will work only if WWE really invests time and effort into him and the storylines that he's a part of. We truly believe that he can make it big as a babyface, even if it's for a one-year run before turning back again.
But another harsh reality is that WWE is known to be rather impatient with their experiments. Assuming that the turn doesn't float as well for a month or so, they might decide to pull the trigger and turn him for the third time this year.
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It all depends on Vince McMahon and his willingness to invest in Kevin Owens. He's shown before that he does believe in Owens, so hopefully he gives him the time he deserves.