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#2 More merchandise sales
WWE played a beautiful marketing strategy with Kofi Kingston. One of the biggest reasons for the existence of New Day is the revenue generated from their merchandise. In fact, they are the fifth highest merchandise seller in the company.
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As a result, WWE knew the potential of sales that could happen if Kingston won the title. So, not only did he win the title against Daniel Bryan, they actually endorsed a new Kofi Kingston New Day t-shirt with the WWE Championship right after the Ghanian won the title.
Also read: 3 real-life lessons we learned from Kofi Kingston’s win at the Grandest Stage of Them All
It was a masterstroke from WWE as it is almost guaranteed to make the sales go through the roof. This could have been further peaked had Kofi Kingston won the Universal Title from Seth Rollins as more merchandise could have been made out of it and that could have resulted in more sales for the WWE.
It seems like they might have missed a trick here to rise their spot from 5th to maybe even 1st.
