#2. To elevate the prestige of the Intercontinental title
The Intercontinental Championship is one of the most important titles in WWE history. Long ago, WWE deemed the title as the "Workhorse Title," symbolizing its relevance to the upper mid-card. Some of WWE's greatest wrestlers held the title including Shawn Michaels, Chris Jericho, Bret Hart, and Ultimate Warrior.
Due to the frequent hiatus of Universal Champion Brock Lesnar, the Intercontinental Championship was the most sought after title on RAW from 2017-2019. The Intercontinental Championship even headlined a PPV over the WWE Championship less than 18 months ago.
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With Brock Lesnar as WWE Champion on SmackDown, the company has no other option other than to elevate the prestige of the Intercontinental Championship once again. Lesnar will be absent for most of the year and the Intercontinental Championship is the next big thing on the Blue brand.
As mentioned previously, Shinsuke Nakamura has been enduring a lackluster Intercontinental Championship reign and is in desperate need of a resurrection. Igniting a thrilling feud between Roman Reigns and Nakamura could give the Intercontinental Championship the spark it needs to become relevant once again.