#1 Let's not forget about the NXT Superstars
In 2019, a new kid on the block, AEW, forced WWE to alter the entire course of its programming. NXT, which was considered to be just a developmental brand, was overnight raised to the stature of WWE's main brands, thanks to the stiff Wednesday night battle against AEW Dynamite. This led to NXT featuring in Survivor Series for the first time and putting up a dominant show in the competition for brand supremacy.
It will thus be prudent on the part of WWE to add an NXT Championship match to its WrestleMania card. This will create a huge possibility of an NXT superstar winning the Royal Rumble and that idea might not seem far-fetched.
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The likes of Keith Lee or Matt Riddle winning the Rumble and setting up an eventual clash with Adam Cole (provided he stays the NXT champion till WrestleMania) will be a dream come true for an NXT fan. Given the quality of wrestling in NXT, the match is sure to steal the show at WrestleMania and will bring the spotlight on NXT in front of millions of viewers..
WWE might also explore the possibility of an NXT superstar winning the Royal Rumble and challenging a champion from a different brand. Who wouldn't want to watch Matt Riddle vs Brock Lesnar? Even "The Demon" Balor might return to settle the scores with The Fiend Wyatt, which will prove to be a great piece of storytelling.
Wrestling fans usually have huge expectations from WWE in the WrestleMania season, when the quality of the WWE product reaches its pinnacle. WrestleMania, being a behemoth in sports entertainment, is sure to be sold out, no matter which matches its top superstars feature in.
Choosing a fresh Royal Rumble winner, someone other than Roman Reigns or even Seth Rollins for that matter, opens up many possible directions for WWE programming in the WrestleMania season and is bound to increase fan excitement.