#4 Was a work: To give it back to AEW
AEW took a lot of hits at WWE during Double or Nothing. Cody Rhodes destroying the throne with a sledgehammer, the fake attendance joke, everything was a jab at Vince, Triple H, and WWE.
Whether anyone accepts it or not, the fight is on and we as fans should be happy to see two major powerhouses collide to provide us the best wrestling product. WWE mentioning its rivals name is a sign that the McMahons aren't afraid of this fight. The ball is in AEW's court now!
#3 Was not a work: WWE never mentions its competitors
Throughout its history, WWE has never mentioned its competitors on their programming. This decision of them completely makes sense because their doing this would only give "free promotion" to their rivals, something which would not be a smart business move.
The last time they did this was during Kurt Angle's backstage segment with KO and Sami when he told them TNA is hiring, but that was after the company was repackaged as Impact wrestling.
In the photo above, a fan has tweeted the Google search trends of "AEW" that have taken a visible spike on the hour when Sami mentioned AEW on RAW.