#2 Booking blunders
Top Superstars have countless eyes on them. Therefore, it is important to carefully book their feuds and matches. The goal should be to keep the WWE Universe invested in their story-lines. When Rollins slayed The Beast Brock Lesnar at WrestleMania 35, he was booked to feud against AJ Styles, which progressed naturally and culminated in an exceptional match.
Since then, Rollins hasn't been booked effectively. He was involved in a two-month feud with Baron Corbin, which didn't sit well with the WWE Universe. Although the matches between the two were quite decent, the storyline lacked any sort of uniqueness or hook to lure in viewers.
Check out which wrestler EC3 finds cute RIGHT HERE
Then, he got paired with his real-life girlfriend Becky Lynch. Although the alliance had the potential to thrive in WWE and get over with the fans, the timing just wasn't right and it almost seemed forced.
As a Universal Champion, the Beastslayer was a part of many mismatched storylines. This drove away many members of the WWE Universe.