#1 Recent Twitter beefs and interview statements
If you follow Seth Rollins on Twitter, you should have noticed a change in how he presents himself on social media. During and after the Stomping Grounds, he couldn't stop praising the matches on the card. He continued praising WWE on Twitter, which is fair considering the fact that he has been treated fairly well since his debut.
When he got into a Twitter spat with Will Ospreay, however, that's when some of his fans got concerned. He boasted about his bank balance, which earned him significant criticism. He later apologized for the tweet. However, he continues to portray a "corporate" pro-WWE character when not on WWE TV and that hasn't sat well with his fans. The over-appreciation comes off as quite heelish. He has also almost made it a habit to sporadically take shots at Jon Moxley (fka Dean Ambrose, Seth's best friend as well as arch-rival in WWE).
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Long story short, Seth Rollins is an incredible talent and is capable of unimaginable things. However, he has been miscast as the top babyface of WWE and significant work needs to be done on his character.