WWE should not end the brand split #3: Even if it's artificial, competition is still good for business
While both SmackDown Live and Raw belong to the same parent company, they tend to have separate house shows and television broadcasts. This means that WWE can tell who is putting butts in seats and garnering the lion's share of the rating pie.
Wrestlers on Raw might be motivated to up their game and try a little harder if SmackDown gets higher ratings or critical praise, and the reverse could be true as well. In fact, many fans and critics believe SmackDown to be the more entertaining broadcast because the athletes know they are secretly considered the 'B' Show and try that much harder than their Raw counterparts.
If WWE ends their brand split--which is just starting to feel concrete and real to many fans--they are throwing away this benefit of internecine warfare.
There you have it; three reasons WWE should end their brand split after Wrestlemania 35, and three they should not end it at all. Do you like the brand split, or are you done with it? Please comment and let us know, and as always thanks for reading!