#1 End - Braun Strowman vs Brock Lesnar
Braun Strowman has been after the Universal Championship since last year, and hasn't managed to get across as a champion yet.
He needs more work on his character and mic skills, and the creative need to cement him as either a babyface or a heel before they can hand the championship to him.
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Strowman has targeted Lesnar for the Universal Championship ever since Roman Reigns relinquished the title, and his only match against Lesnar for the title at Crown Jewel ended in a loss.
Since Lesnar doesn't show up much, putting Strowman in his chase hasn't really helped the big man who has to work matches on Raw against different competitors without any rhyme or reason, and that's keeping him from getting into more interesting feuds.
If Brock Lesnar is staying with the company till WrestleMania 35 at least, then it is unlikely Strowman will beat him at Royal Rumble. Therefore, Strowman must get into a more interesting feud sooner than later.