#1. "The Fiend" Bray Wyatt
The Fiend, who is one of the most exciting characters in WWE, has lost quite a bit of steam lately. Despite being on a hot run for many months, WWE's questionable booking of his match at Hell in a Cell against Seth Rollins halted his momentum. Fans despised how the match went down and felt that The Fiend should have been victorious.
Wyatt attacked Rollins again on last week's SmackDown, to which Rollins responded by burning the Firefly Fun House down on this week's Raw. Subsequently, the two men will face-off again for the Universal Championship at Crown Jewel. Since Wyatt's a SmackDown superstar, it wouldn't make sense to have him win the title.
However, a loss could damage his reputation even more. To repair the damage, the company can give him a few victories before slotting him in the WWE Championship picture against Brock Lesnar. Defeating the 'Beast Incarnate' will give a lot of rub to Wyatt, and therefore, establish him as the Superstar that he is meant to be. It would hel The Fiend regain all the momentum that he lost at Hell in a Cell.
It would also lead to more intrigue in the product as fans want to see how The Fiend functions with a title. He's more than capable of making things interesting if given the opportunity.