3 Theories for why WWE introduced the 24/7 Title

#2 An attempt to increase the ratings

WWE has been suffering sub-standard ratings since WrestleMania. The poor ratings have presented another major challenge to Vince McMahon, and the Chairman brought some surprises to boost the ratings. The introduction of the 24/7 Title falls in line with the new vision that the Chairman has, and it could be a desperate attempt to solve the ratings problem.

Vince McMahon also introduced the Wild Card Rule a couple of weeks ago. A maximum of four Superstars from a brand could appear on the other brand through this rule. Moreover, the WWE Championship was defended on RAW and SmackDown Live right after the rule was implemented.

The rule of defending the 24/7 Title makes it exciting for the fans as the title could change hands every week. Considering we already saw three champions on the first night, we could expect the same scenario next week.

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#1 More Titles on a big roster

It was chaos

WWE has a huge roster with a large number of Superstars. RAW has the bigger roster as it is a three-hour show. Though SmackDown Live runs for two hours, the blue brand still boasts a sizable roster. As a result, several Superstars do not get the chance to shine every week.

Since the brand split in 2016, the company brought several new titles. Apart from the RAW Women's Title and SmackDown Women's Title, we saw different Tag Team Titles for the red brand and blue brand. WWE also introduced the Women's Tag Team Titles this year.

Earlier, the company had singles titles like Hardcore Title and European Title. The current roster is bigger than the rosters in the past and thus, the 24/7 Title is a great addition.