#2 Doing Right: Longer and more competitive matches
Over the years, pro wrestling matches on television have tended toward growing shorter and shorter.
Some matches can be over in as little as five minutes these days. While this allows for more content and more advertising, it's not always the best approach when you want to tell a story in the ring.
In order to tell a story, wrestlers need both time and space to do so. It can be very tricky to tell a compelling story in a five minute or even ten minute match.
All Elite Wrestling has not shied away from presenting longer, harder hitting matches of a very competitive nature. Take the recent example of the thirty minute Iron Man match between Kenny Omega and PAC on Dynamite. While some might cringe at the idea of such a long segment in our modern, short attention span world, it should be noted that 'binging' on a television series is considered quite normal, meaning a person might view hundreds of hours of the same content in short span.
AEW allows for its fans to 'binge' on excellent, long form wrestling matches, which is working well for the company.