WWE Crown Jewel is tomorrow, and arguably, the event is itself a mistake. It's a nice payday for the company, but runs the risk of damaging WWE's brand in the long term. In fact, it probably has already done so.
The card for the show is uninspiring. The World Cup tournament, which could have been something quite interesting, has turned out to be worthless. The DX vs. Brothers of Destruction rivalry remains flat if not outright embarrassing, and after coming up short three times, Samoa Joe is certainly not winning the WWE Championship from AJ Styles. He's only there to fill Daniel Bryan's spot.
Nevertheless, WWE can take a bad show and make the most out of it if it avoids mistakes and has the following things happen at the event.
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#1 Dean Ambrose must cost Seth Rollins the World Cup
After this awkward and unnecessary segment with Shane McMahon, it's obvious that a SmackDown superstar is going to win the World Cup tournament. The prospect of any of these four staples of the blue brand making the jump to Monday nights is remote at best.
The World Cup tournament means little, but Seth Rollins is the appropriate winner all the same. That's unlikely to happen now. However, WWE can make the most of his loss by having the Architect make it all the way to the final and then losing because of Dean Ambrose. It's the next logical step to continue their feud.
In fact, Dean Ambrose costing Seth Rollins the World Cup would make it seem more important than WWE has made it seem over the course of the past month. An accolade isn't worthless if you're angry that somebody cost you the chance to get it, after all.
#2 The Bar must retain the SmackDown Tag Team Championship
The New Day's act is staler than week-old bread at this point. They're all good wrestlers to be sure and their title matches are always worth watching, but their characters and act make for an eyesore when watching them on television.
There's more to be gained with The Bar as tag team champions. The prospect of a feud with The Usos is a welcome one. It would be fresh and allow The Usos to come back to prominence after floundering following their title loss at WrestleMania.
There's also the Big Show to consider. This alliance he's made with The Bar is at least a novel one. We still don't know why he did it and that could be a point of interest over the next few weeks or months.
All of these things mean that the titles are in better hands with The Bar than The New Day.
#3 Braun Strowman MUST win the Universal Championship
It doesn't matter how he does it. If he beats Brock Lesnar only by countout, that's fine. The most important thing is that Braun Strowman walks out of Crown Jewel with the red belt over his massive shoulder. It's long overdue, and Brock Lesnar regaining the championship would put Raw back in the mess it was before SummerSlam.
The red brand finally looks like it's heading in the right direction after six months of boredom and mediocrity following WrestleMania. To ensure that course correction, though, the top title on the show needs to be seen weekly and be put into important angles. Even during Roman Reigns' run with it, the title was overshadowed by the random Shield reunion angle.
With Braun Strowman as titleholder, a first-time ever champion vs. champion match with AJ Styles at Survivor Series would be in the immediate future. Afterward, a feud with Drew McIntyre would be in the cards, which is nothing if not an interesting prospect. Dean Ambrose and Seth Rollins also lurk on the periphery.
Those four stars are more than capable of carrying Monday nights. There's no need for another absentee Lesnar title reign. Choosing that course would be another disaster to a red brand that badly needs rebuilding.