#1 Retribution should not be unmasked on next week's WWE RAW or SmackDown episode
What good is a murder mystery if the killer is revealed in the second or the third chapter? WWE should stretch out the Retribution storyline well beyond SummerSlam and at the performers should be unmasked, at the earliest, at SummerSlam. Because once they are unmasked, one has to admit that a lot of their mystique may be lost.
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And at the same time, neither should the storyline be stretched out in such a manner that it stops being interesting, as we saw with the Roman Reigns and Rowan storyline as well as the mystery hacker storyline, that seemed to really go nowhere.
WWE already made a blunder by announcing that a new faction would be formed which is okay because there is a lot of intrigue surrounding the identities of the members involved.
WWE needs to learn from the mistakes of the past (The Nexus should have been bigger, and SAnitY most certainly should have) when it comes to the booking of Retribution.