#2. A genius - The PG Era

This may not be a popular point on the list, but to say that the PG Era was a bad idea for WWE is absolutely foolish. Sure, it may not have had the same level of intensity that the Attitude Era or Ruthless Aggression Era had, but WWE made up for all of that with the most important thing there is to them - money.
The one word that can best describe the PG era is money. After a long period of more adult-oriented content and violence, WWE decided that it was time to go a new direction. With John Cena as the face of the company, he was the perfect person to build the company around in a new direction - a PG one.
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The decision to go PG meant that WWE would get loads of money in sponsorships and attract a whole lot of families back. It's been over a decade since the PG Era began and each year, WWE continues to make more money than ever, with big money television deals, merchandise, sponsorships, ticket sales and more.
Yesteryear's wrestling fans have always been vocal about how the dynamics of the industry have changed since WWE went PG. But they failed to notice the business side of things. And in Mr McMahon's book, WWE going PG was 'what's best for business'.
Also read: 5 top WWE superstars who have influence over Vince McMahon