3 ways in which WWE could ruin Seth Rollins' heel turn

2019 has been a funny year for babyfaces. Many WWE Superstars who kicked the year off as a babyface has turned heel including the likes of AJ Styles, Bayley, Kairi Sane, and Dakota Kai. The Architect Seth Rollins has recently joined this list after teaming up with the Authors of Pain. Rollins hit a curb stomp on Kevin Owens to confirm the heel turn and called out the WWE Universe for not respecting him.

Rollins has always performed better as a heel. His turn on his Shield brothers will be one of the best moments in WWE history. His subsequent run with the Authority and the WWE World Heavyweight Championship triumph at WrestleMania 31 are some of the best moments of this decade.

However, for the past few years, WWE has not been the best at booking heels. There are quite a few ways in which WWE could ruin Seth Rollins' heel turn and in this article, we will take a look at those.

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#3. By making Seth Rollins a cowardly heel

John Cena said it the best.

Brock Lesnar and The Fiend Bray Wyatt are probably the only heels of this decade that were booked strongly. WWE often makes the mistake of turning all heels to cowards. Let's take Dean Ambrose as an example. For more than four years, Ambrose has been a babyface and faced every sign of danger without any second thoughts.

However, once he turned heel after attacking Seth Rollins last year, Ambrose was portrayed as someone who would run away at the first sign of danger.

Rollins is not such a guy. WWE has invested a lot in Rollins. If they turn him to a coward, all those investments would have been for nothing. He is someone who can get into the heads of the WWE fans by simply using his mic.

#2. By destroying Seth Rollins' credibility as a competitor.

Even Kane in his twilight years defeated Seth Rollins when he was the WWE Champion.

In WWE's dictionary, heels should not cleanly defeat babyfaces. Of course, there are a few exceptions like Brock Lesnar and The Fiend. But on a larger scale, WWE is not keen enough to build the credibility of heels. The biggest example of WWE's approach is the current situation with AJ Styles. On the road to WrestleMania 35, Styles had a feud with The Viper Randy Orton. Styles portrayed the babyface and Orton portrayed the bad guy. Styles won the match and even kicked out of an RKO.

Fast forward a few months and AJ Styles is a heel with Luke Gallows and Karl Anderson always looking out for him. I cannot recall the last time Styles won a match without interference from Anderson or Gallows.

If there is anything wrong with Seth Rollins' run as the WWE Champion in 2015, it is the fact that WWE never took Rollins seriously as a Champion. Rollins had to cheat in most of his matches and even lost most of his non-title clashes. J and J Security, Jon Stewarts, The Undertaker - the list of people who helped Rollins retain his title goes on.

WWE should not repeat the same mistake now - especially since WWE invested a clean win over Brock Lesnar on Rollins.

#1. By meticulously scripting Seth Rollins' promos.

WWE SummerSlam 2015

In modern-day WWE, everything is heavily micromanaged by the Backstage officials. WWE does not provide much lenience to WWE Superstars. There are only a few Superstars that have creative control in WWE. The promos of these Superstars often stand out and the difference between a heavily scripted promo and a mildly moderated promo is apparent.

Let's take the Miz Tv - Firefly FunHouse segment on the previous episode of SmackDown as an example, or the main event segment between Daniel Bryan and Bray Wyatt from two weeks ago. Any interaction between Bryan, Miz and Wyatt has been nothing short of gold. Those promos looked passionate. We could see how serious The Miz was when Wyatt started poking the A-lister's family.

Let's compare those segments with the one that triggered Dean Ambrose's wish to leave WWE - the one where Ambrose received some injections to protect himself from "The toxic dump of Milwaukee". Even though Ambrose tried his best to make the segment look good, we can all agree that it looked embarrassing.

WWE should allow some leeway for Seth Rollins during his promos. In fact, WWE should stop micromanaging its talent to get better output from them.