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Heel turns can work wonders for a wrestler's career. CM Punk's 2009 cash-in on Jeff Hardy, Seth Rollins turning on The Shield in 2014, Chris Jericho smashing HBK's head into a monitor in 2008, the list goes on and on. A lot of wrestlers benefited from turning heel.
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Take AJ Styles for example, when he came to WWE, a lot of people saw a stand-off they thought would never be seen in John Cena vs AJ Styles. But turning him heel was the right decision, as keeping him a babyface would eventually make him stale.
The star power plus his cocky heel persona turned out to be something of greatness. Which led to Styles being one of the company's top guys as a face. But sometimes a heel turn can do little to no good for wrestlers whether it be from bad booking, having it happen too early/late, or whatever the case may be. Here are 3 wrestlers who didn't benefit from heel turns.
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#3 Goldust
If I told you in 1995 that Goldust would one day team up with a rapper and they would be called the "Golden Truth" you would probably look at me like I was an idiot. But if we're being honest, "Golden Truth" did absolutely nothing for his career except give him something to do.
Teaming with Truth honestly did more harm than good because they lost most of the time. The only good that came out of it was the cheap comedy. Now, I know what you're thinking, "That's the point, they were a comedy duo". Well, take Rusev for example, he's been able to balance the fun light-hearted comedy of 'Rusev Day' and switching that off when it's time to get in the ring.
Recently, he took AJ Styles to the limit for the WWE Championship. If 'Golden Truth' could've done anything close to that, they would've been a more successful tag team. Which eventually would've lead to their breakup, putting more depth into a Goldust heel turn. The reason R-Truth's heel turn in 2011 was the peak of his career, was because there were stakes involved. John Morrison challenged R-Truth for his #1 contendership and won. Which gave R-Truth a reason to be mad.
Golden Truth never won when it mattered. Regardless, when Goldust turned on R-Truth, I thought "Okay now we're getting somewhere". I soon found out that I was terribly wrong and this also did nothing for him. He defeated R-Truth and that was that. To no fault of his own, he is simply just doing what he's told. Despite the debacle of recent years, Goldust will forever be the true definition of longevity in the business of professional wrestling.
#2 Mojo Rawley
A former member of the tag team 'Hype Bros', along with Zack Ryder, Rawley's failed heel turn was a very unfortunate situation, to say the least. Mainly because between the two, he possessed the more combustible style of wrestling so it was expected that if it came down to turning anyone heel, his explosive strength and raw power would get him to the top along with some heelish tactics sprinkled here and there.
The 'Hype Bros' disbanded after Mojo Rawley attacked Zack Ryder from behind following a defeat at the hands of The Bludgeon Brothers. After turning on Ryder, both men met in a match on the Clash of Champions pre-show. Rawley coming out on the winning side of that match. They met again in a tournament to crown the new United States Champion, which Rawley won as well.
After this, their feud would conclude and Mojo Rawley got traded to Raw during the 2018 Superstar Shakeup to eventually feud with No Way Jose. Zack Ryder would also get traded to Raw during the Shakeup but the creative team aren't utilizing Ryder at the moment.
#1 Big Cass
There's only one word to describe Big Cass, and I'm going to spell.it.out.for.you:
B-L-A-N-D, bland! But, in all honesty, I actually feel bad for the guy. Former tag team partners with fellow ex-WWE superstar Enzo Amore, the team was in desperate need of some sort of change. They could've given Enzo and Cass the green light to turn heel together, but instead, they had an "ambush backstage" angle that unfortunately lead to a nothing feud between the two former teammates.
They had a match at Great Balls of Fire with Cass hitting the Big Boot for the win. The two feuded through the summer of 2017, having altercations with the Big Show which eventually led to a match between Big Show and Big Cass with Enzo suspended in a shark cage above the ring. Enzo was able to escape but was taken out by a Big Boot from Cass, who eventually defeated Big Show.
On an episode of Monday Night Raw, the two would participate in a Brooklyn Street Fight, with Amore emerging victorious after a referee stoppage. Enzo was released in January of 2018, and Big Cass followed in June of 2018.
This was a very unfortunate turn of events that no one expected for Big Cass, but nevertheless, it is #1 because it makes you think whether the Enzo and Big Cass break up was even worth it. Mainly because it was just another heel turn fallen flat.
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