#2 Vince McMahon wants to push: The Fiend
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Bray Wyatt's new Fiend character is the best thing in WWE right now. Wyatt was praised for his performance in the Firefly Funhouse segments and everyone was talking about The Fiend after SummerSlam. The character has the potential to be something huge if WWE books him correctly. Wyatt is no doubt going to receive a big push and Vince doesn't want it to fail.
The company has gone to new lengths to come up with ideas outside the box to make the character successful, as seen in the Funhouse and his new entrance theme. Vince certainly knows how big this could be, so he wouldn't want to waste it. So far, The Fiend has attacked several WWE Hall of Famers and he is also rumored to face Seth Rollins for the Universal Championship at the Hell in a Cell PPV.