#2. Doesn't want to impress: EC3
Where did it all go wrong? EC3 was supposed to be the perfect person for Vince McMahon to push. He isn't a great in-ring worker but he's a fantastic talker and has a solid character. He's exactly the kind of superstar who would fare better on the main roster than NXT, which is seemingly why he wasn't required to have a particularly big presence on the yellow brand.
However, due to unfortunate circumstances with Dean Ambrose, EC3 got the brunt of the blame and suffers because of it now. Just look at his entrances a year ago as compared to now. It's clear that he's lost all his passion and wants nothing to do with it.
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You can notice the clear difference in mannerisms a year ago and now. He has to go down as the single most underutilized superstar since NXT came to fruition.