#1 Possibly the best time to capitalize on the situation
After getting into a brief Twitter spat with current NJPW Superstar Will Osprey over bank account figures, Seth Rollins faced massive criticism from the fans. However, Rollins was quick enough to realize his mistake and then also apologize for it to Osprey and the fans. Although we would be wrong to say that things have changed for the Universal Champion since then.
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When Brock Lesnar decimated Rollins on RAW, the fans asked for more from The Beast. And at Hell in a Cell as well he got booed by the crowd for attacking The Fiend with a Sledgehammer and coercing the referee to end the bout.
The best WWE could do at the moment is capitalize on it and turn Rollins into a heel. He plays his role far better as a heel than a face and he has already proved it once. So this wouldn’t be a wrong decision if WWE decides to officially turn him into a heel.
A heel turn will not only allow Rollins to do new things with his character, but it’ll also allow him to remain as a champion while also not hurting his opponents’ character at the same time as his victories will mostly be a result of ‘cheating’.