#2 Give the Universal title a marquee spot
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While everyone already knew that the women would close the show for the first time in the pay per view's history, no one could have ever expected that it would mean that the Universal title went on first. With that being said and Paul Heyman himself arguing that if Brock Lesnar wasn't in the main event of the show, he would go on first, it looks like this was their way of giving the title a marquee spot of its own.
Sure, it wasn't the main event spot, but it was a spot that set the match apart from all the others. It was also a match that was almost guaranteed to give the desired reaction if WWE gave the fans the right result.
#1 To shock fans
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What a shocker to start off the Show of Shows!
Not only was Paul Heyman's last-second announcement something that left fans in absolute amazement, it also served as the first swerve of the night and a very effective one of that. Beyond all that, it created an air of unpredictability around the title match, that the company continued to build upon as things went on.
If nothing else, this was an excellent move by WWE and just the perfect way to start the Show of Shows. It literally had everything and served the purpose it was intended to. It also set the tone for what would become one of the most shocking and controversial WrestleManias ever.
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