#3 Randy Orton - Summerslam 2013
Daniel Bryan had just defeated John Cena to finally win his first WWE Championship at SummerSlam after a gruesome encounter. The crowd was riding on a wave of emotion as the internet darling was finally at the top of the company.
But, as he was celebrating his momentous win, Triple H turned on the new champion and hit him with a pedigree to allow his former Evolution stable-mate and the holder of Money in the Bank briefcase, Randy Orton to come down to the ring and cash in to become the new WWE champion. All he had to do was cover Bryan for a pin, as he had taken a mighty pedigree from Triple H. Just ask Booker T how deadly a pedigree can be.
It wasn't a feel-good moment at all as one of the fan-favourites was ripped off his chances. But, it then turned into one of the best storylines of the decade and the cash in alone was very effective as it was the beginning of the Yes Movement.