#1 Brock Lesnar is Best for Business

The decision to have Brock Lesnar take on Kofi Kingston comes down to the fact that the WWE is in need of a big-name star to rule over the brand now that they have moved to FOX. While fans may not be happy with Lesnar taking the belt from Kingston, from a business point of view, it makes a lot more sense. With Ronda Rousey and John Cena both off television for the forseeable future, the company has no-one else to turn to in the WWE right now.
While Lesnar is not likely to be on TV every week, having Lesnar and the belt as a special attraction will probably help draw in casual viewers. It is also likely to be better for the WWE from a marketing point of view, with Lesnar pretty much being the only mainstream name left wrestling in the WWE right now.
Kingston's popularity among the WWE universe is undeniable but he has no brand recognition away from the company and whether fans like it or not, that is exactly what is going to dictate SmackDown's first few months on their new home.
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