#3 It will serve as a prelude to WrestleMania
WWE’s women's roster has been outspoken about wanting to headline WrestleMania. Having Rousey vs Bliss headline SummerSlam will precondition the audience for a WrestleMania women’s main event – and to see Rousey closing shows.
If women are to main-event at WrestleMania, Rousey would have to be one of them; no other female has the star power she has.
The women have headlined two shows before - Sasha Banks and Charlotte’s Hell in a Cell match at the titular pay-per-view in 2016, and the Women’s Royal Rumble earlier this year. Having women headline WrestleMania will lead to a ton of mainstream attention, which WWE desperately seeks.
But the company shouldn’t just stop there.
The goal of the ‘Women’s Evolution’ should be to normalize seeing females at the top. The UFC – whose success with their women’s division is what partially inspired WWE - have reached a point where no one blinks an eyelid when a women’s bout is the headliner on a fight card.
The day that a women’s match can be the main event without Stephanie McMahon appearing to pat herself on the back, is the day when the women will have finally made it.