#4 What goes on last doesn’t really matter
The days of pay-per-views are over. WWE doesn’t have to reel in fans to pay $50 for a single show; the goal now is to get the audience to subscribe for $9.99 to the WWE Network.
Due to this, WWE can be more flexible with pay-per-view main events. Dolph Ziggler and Seth Rollin’s Intercontinental Championship match went on last at Extreme Rules a few weeks ago. While the match wasn’t a blow-away success, at least it was something different on top.
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The days of Hulk Hogan, Steve Austin and John Cena front and center on posters are gone. These days, WWE shows are an ensemble. The brand name “WWE” is what sells the show, not one person.
Having Bliss and Rousey go on last will not damage WWE financially. SummerSlam will likely sell out, and Network subscriptions will not be affected.
Whether Rousey lifts the title or Bliss finds a way to get a win, the last image at SummerSlam will be a refreshing sight for fans.
Agree or disagree? Tell us what you think should headline SummerSlam in the comments below.