#3 To bring a whole new level of unpredictability to WWE
SmackDown hasn't been able to pull in acceptable viewership for a while now. One factor which may be behind this is the lack of proper feuds in WWE. Bayley, one of the main champions on the blue brand, isn't getting worthy opponents to face. She'll be facing Charlotte Flair at Clash Of Champions, which was already seen coming by many fans
Although their booking was going down the hill post-WrestleMania, they've made a good comeback by giving authority to Paul Heyman and Eric Bischoff. Recently, we saw Seth Rollins defeating Brock Lesnar for the second time this year which was not seen coming by anyone.
It's clear that WWE is trying to surprise the fans by pulling different tricks out of their sleeves. Turning a popular wrestler like Bayley heel was just one way to continue their trend of unpredictable booking in 2019. Moreover, what made it more special was that it happened all of a sudden just on a random episode of RAW.
When Bayley rushed into the ring to stop The Boss from assaulting Lynch, the WWE Universe was a little disappointed. But WWE threw a curveball at everyone and turned the SmackDown Women's Champion heel, which made everyone in the crowd ecstatic.
If WWE had not pulled the trigger on Bayley then, WWE could never turn her heel without anyone expecting it.