#1 The AEW threat
It's no secret that AEW has been dishing out contracts worth millions to many professional wrestlers around the globe, and have been able to make some great signings. It is also not a secret anymore that AEW is turning into a potent threat for WWE, and the company may be worried.
They've signed up some big names with Chris Jericho and Goldberg being the biggest of them all, and would certainly be rubbing their hands and looking forward to contacting (if they haven't already done it yet) Dean Ambrose with an offer.
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Losing out on someone with the star power of Dean Ambrose to potentially their biggest competition could be one of the biggest body blows for WWE in recent times. They're already regretting the decision to release Cody Rhodes, and they would not want the same to happen with Dean.