#1 Carries kayfabe to perfection
Ardent followers of WWE will agree with the fact that the company is going through an unstable phase where numerous things look a bit complicated. The company which rode on the kayfabe bike for decades has somehow lost its charm, and not much emphasis is laid on the old-school face vs heel storyline these days.
In these lackluster times, a dynamic personality is direly needed, someone who'll get the WWE Universe involved, engage millions of supporters in the storyline, and above all portray a character in the most appealing yet authentic manner. Looking at the requirements, Dolph Ziggler superbly fits the bill.
The Showoff has impressed in his heel persona, which has seen him torment Roman Reigns with Baron Corbin by his side. WWE creative should push for Ziggler's singles run because that will be best for business!