#3 The shock factor is there
Although his odds are currently 4/1 which makes him the third favourite the WWE universe would still be gobsmacked if the "Show off" won this match.
The Creative team have done a great job, intentionally, maybe of conditioning the WWE universe to not expect a Ziggler push to be consistent. Every time he has seemed close to a real main event push that would finally establish him they pull out the rug. The authority have even mentioned this is promos in the past so it is no secret.
A female WWE star said her life is in danger. Details HERE
What if this was just long-term booking done brilliantly so when they finally do pull the trigger the fans are behind him more than ever? The audience are always ready to get behind a hard worker that has been screwed by the system and no man has been held down more unjustly than Dolph.