#1. WWE knows Seth Rollins' potential as a heel
Seth Rollins is outstanding as a heel. Even though WWE turned him heel in 2014 and gave him the WWE World Heavyweight championship at Wrestlemania 31, the creative team made a horrible mistake in his booking.
They booked him to be a cliched cowardly heel when he deserved a much better run. Rollins' title run abruptly ended when he had a knee injury at a Live Event in Ireland.
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WWE realized this mistake and this was why they made his return memorable by giving him a clean win over the then champion Roman Reigns. But Dean Ambrose's quick cash in ended that reign quickly. WWE now understands Rollins' full potential as a heel.
Rollins has been a good babyface so far this year, but his heel persona is much better than his face persona. If WWE decides to pull the trigger on Rollins' heel turn and give him a credible Universal title run, RAW will become a much better show.