#2 Unpredictability
The biggest complaint from WWE fans about the current product is just how lackadaisical everything seems, and the lack of unpredictability, but there's been no such problem regarding this belt. From defending the title on a golf course and hiding under the ring to title changes on a plane, the 24/7 Championship just comes out of nowhere, and fans are overjoyed to see it every time it appears.
With all the travel and the creative people involved with this title, there's no doubt there'll be much more unpredictability to come, and as RAW repeats matches over and over again, fans will continue to gravitate towards the green belt.
While it's not a very serious part of the show, and WWE will never give it too much attention, the 24/7 Championship just continues to amaze and surprise the entire WWE Universe, and it just provides so many more enjoyable opportunities for those involved.