#4 Lack of good heels
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The RAW roster has many credible face superstars - Ronda, Natalya, Ember Moon, Sasha, Bayley, Dana, but lacks good heels. Alexa has played her part as a chicken sh** heel, and Mickie James as well as Alicia Fox have been acting as her posse.
Riott Squad who made an explosive debut on the main roster have been relegated to near irrelevance. Good feuds need good credible heels, the type who look threatening enough to actually defeat the face superstars.
A heel Nia Jax had that quality. Ruby Riott or Sarah Logan if pushed properly can fill that role. But currently there are none. This makes it difficult to come up with engrossing storylines.
For instance, see what SmackDown Live has done with Becky Lynch. RAW needs someone of that quality as an opposing force to the current champion.