2. It adds more value to the Intercontinental Title
The Intercontinental Title is a prestigious one and its value has increased over the years. The Miz did a pretty good job and then he lost his title to Rollins. Rollins is a fan favourite and that itself is of great news to the title. Dolph has been fighting for the title. To be blunt, Dolph lost his own place in the WWE. He wasn't doing much until this feud began. Seth was fighting for it until The Scottish psychopath took Ziggler's side. That's when Dean returned and it turned into an epic feud. What does it mean when 6 people are involved (Well, Roman and Strowman have their own causes) just because of a feud that started over an IC Title? According to me, it increases its value by leaps and bounds.
Moreover, a battle for the tag-team titles is also going on which makes this even more interesting. It's been a while since we last saw a professional wrestler with the IC as well as the tag-team title.