Roman Reigns is one of the biggest merchandise movers in the company at the moment. WWE has marketed his badass logos and finishing moves to perfection and are making millions by slapping them on T-shirts and selling them.
A heel turn would serve two purposes: Reigns will instantly become an IWC darling, as they usually tend to cheer badass heels in favor of bland babyfaces. On the other hand, a freshly turned heel won't result in a sales slump, as Reigns' popularity has transcended beyond that. His merchandise looks badass, and casual fans would buy it no matter if he is a hero or a villain.
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The biggest merchandise seller of all time, Stone Cold Steve Austin, wasn't a babyface in the literal sense. He was an anti-hero, who didn't care for anyone except himself. Turning Reigns into a darker version of Austin is what's best for business.
Abhilash Mendhe is a pro wrestling journalist at Sportskeeda with nearly five years of experience. He completed his MBA from the Symbiosis Institute of Telecom Management in 2016 and worked with multiple banking institutions, including Tech Mahindra. While he started writing WWE articles for Sportskeeda in 2019 as a hobby, it eventually became a significant part of his professional journey.
Abhilash checks his articles thrice before sending them to the editing team, ensuring his work is highly accurate and reliable.
He has interviewed prominent pro wrestling personalities like Noam Dar, Angry Miz Girl, Brendan Cobbina, and Jesse Lambert. Abhilash is a big fan of AEW star Orange Cassidy, as he believes the former International Champion’s on-screen gimmick of an extremely lazy guy resonates with him.
Given the opportunity to script WWE’s next big storyline, Abhilash would treat fans to the second installment of The Bloodline Civil War. He would book Roman Reigns to re-form The Bloodline with The Usos and Sami Zayn upon his comeback. The angle would see The Tribal Chief-led group go head-to-head with The Rock, Solo Sikoa, Tama Tonga, and Jacob Fatu in a blockbuster family feud.
When not reporting on pro wrestling, Abhilash likes to work out, go on walks, read, and explore new eateries.
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