The WWE is as much about characters and personalities as it is about the wrestling that takes place inside of the ring, so a performer can be as good as they want as a wrestler, but if they don't have an entertaining and engaging character, they may never rise through the ranks.
Fortunately, WWE RAW and Smackdown Live are written each and every week, meaning that changes made on the fly are possible, and character changes can sometimes completely change the direction of a performers career and indeed life.
We've seen it with the likes of The Rock, John Cena, Stone Cold and countless others throughout the year, and while no one on the list is at that level, their character changes have been fantastic, and today, we are going to look at 4 such instances that saved WWE careers.
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#4 The Usos
The Usos are the WWE's best current tag team, but just a few short years ago, they were nothing but a cliche and Roman Reigns' relatives, so thankfully the WWE finally allowed them to be themselves.
Fans were growing very weary of the bland babyface duo that Jimmy and Jey became, so this character change allowed them to develop and edge, and against the likes of The Bar and The New Day, they've proven just how incredible they are.
Heading into WrestleMania 35, The Usos are in the midst of their sixth reign as Tag Team Champions, and with so many fresh, new opponents coming through the ranks, it appears they're set to be stars for years. If not for this character change, The Usos would likely be out of the WWE by now, but they back themselves and have now become one of the greatest teams in company history, and their next few years will solidify their spot in the WWE's all-time top 5 tag teams.
#3 The Goddess
Alexa Bliss has only been on the main roster since the 2016 brand split, but she's already won multiple Championships on both WWE RAW and Smackdown Live, and it's a far cry from the person we saw her debut in NXT as.
Her in-ring work still lags behind some of the other competitors in the division like Charlotte, Sasha, Becky and Asuka, but on the mic, there are few in the entire company that can match 'The Goddess'.
When she came onto the scene in NXT, Bliss was a fresh-faced cheerleader, and it didn't look to be going anywhere, and joining up with Buddy Murphy and Wesley Blake allowed her to transition into the character we see today. With so many other young stars rising up through the ranks, it seems that Bliss has been passed over, but since becoming The Goddess we see today, Bliss has become incredibly successful.
#2 The Man
Becky Lynch has been one of the best performers in WWE's women's division since breaking out in NXT following a Takeover bout with Sasha Banks, but in transitioning to The Man, she's become the most popular star in the entire company.
The ability and charisma was always there, it was just WWE taking a chance on Lynch that propelled her to the top, and with the main event of WrestleMania in her sights, there's nothing holding Becky back.
As the Irish Lasskicker, Becky Lynch had the majority of the WWE Universe behind her, but since her 'heel' turn on Charlotte, she's become WWE's biggest star, and it's finally put her on a level with her fellow NXT Four Horsewoman.
Only time will tell how good Becky's staying power is, but as long as she keeps pushing the envelope, she'll likely remain at the top of the women's division for years to come.
#1 The New Daniel Bryan
Back in 2013/14, Daniel Bryan was the hottest star in the entire wrestling industry before injuries forced him to retire, but 4 years later, he shocked the world again by returning to the squared circle.
While the fans were very much still behind Bryan, it just felt like he was another technical guy on the roster this time around on a roster filled with great technical wrestlers, so he decided to change it up and shock the world again.
Embracing his real-life persona of a vegan/environmentally conscious person, Bryan has become one of the companies top heels, and adapting his in-ring game to suit this idea has him poised as one of the companies top stars again.
He's never going to reach 2013/14 Bryan again, but with this heel run, he's managed to make himself fresh enough to get back to the top of the industry, and while his career was never in danger, this change certainly reinvigorated his career.