#3 Giving an impactful return to Kevin Owens
Kevin Owens is one of the best trash talkers on the mic, and Vince McMahon treats him like one. McMahon has high regards for the Prize Fighter. However, on the latest episode of RAW, we saw the brilliant returns of Roman Reigns and Batista that got the whole wrestling community talking. If Owens were to return casually, his comeback would have been simply wasted.
With McMahon putting Owens directly in a title match, the majority of the WWE fans who were supporting Kofi Kingston now began feeling bad for Kingston and started making a fuss about the incident. This response is probably what Vince McMahon wants. This decision was brilliant from the management as Kevin Owens' return is no longer ignored by the WWE fans.
Now WWE can promote Kevin Owens' return by giving him an impactful role leading to Fastlane.