#3 Select the right feud
A major part of any feud is the promos used to build up the actual match. Now if there is no proper build, even a good match can seem slightly underwhelming. So what must WWE do when one of their top performers is not too good on the mic? Make sure the other Superstar in the feud is a good talker.
It will be an understatement to say Alexa Bliss is great on the mic. She is one of the best in all of WWE presently and is a good enough talker to build enough heat for any of her matches. So, post-WM, WWE must choose opponents for Ronda Rousey who can do the talking, putting across Rousey as the silent killer, who lets her performance do the talking.
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Alexa Bliss seems tailor-made for such a feud, as opposed to, say, Nia Jax.