#1 It's Still All About Looks

While women's wrestling in WWE is taken a lot more seriously than it was just a few years ago, the rule of who can be the top woman, or women now that there are two brands, thus meaning there are two Women's Championships, haven't changed at all.
As of this moment, we're supposedly in the midst of the hottest period for women's wrestling in WWE, however, the champions are Alexa Bliss and Carmella, both of which are great characters, but they're average at best in the ring. But, they do have one thing above all the other women in the company, which is that the people who are in charge want the best looking woman to be on top in the women's division.
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Also, aside from Nia Jax, who is good looking plus size woman, the women on WWE's roster are all athletic women who are easy on the eyes. Of course, I understand that looks are important in the television industry, but if you're going to push a narrative where talent trumps look, then your two Champions probably shouldn't be Carmella and Alexa Bliss.
But, in fairness, both women will probably end up losing their titles either before, or at the upcoming Evolution pay-per-view.
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